Desired Business Goals & Objectives

This area provides a description of :
the way things are now (as is)
the way they should be (to be)
what is needed to fill the gap between the two (gap analysis).

This section makes a linkage between the proposal and how it links to the mission
and/or objectives and strategic plan.

This linkage provides a sense of priority, credibility and a sense of immediacy to the business case.