Alternatives

This area outlines the different alternative solutions for addressing the need for developing the product.
For each of the alternatives, enough information to present estimates such as costs, benefits, timelines and risks to make comparisons are included.

Desired Business Goals & Objectives

This area provides a description of :
the way things are now (as is)
the way they should be (to be)
what is needed to fill the gap between the two (gap analysis).

This section makes a linkage between the proposal and how it links to the mission
and/or objectives and strategic plan.

This linkage provides a sense of priority, credibility and a sense of immediacy to the business case.

Introduction & Background

In this are, the current state of the business is described and any related history relating to the development of the product.
Example for the development of a new product are:
Competition
The changing needs of the target markets
Escalating cost
Not Meeting the service level expectations